SKY23 is a fully modular, flat-packable trade show booth designed for a digital AI software company to showcase their product on tour across North America. The client approached us with the idea of creating a photobooth environment that could support live demos of their software in action—specifically through on-site portrait photography displayed on high-resolution 8K monitors.

Working closely with the client and their photography team, we developed a booth system capable of accommodating a variety of studio lighting configurations and backdrops, while maintaining a clean, gallery-like aesthetic. The booth features a hidden software workstation discreetly built into the wall behind the main monitor, allowing operators to run live demonstrations without visual distraction. Merchandise display shelving was also integrated for promotional items.

Every component of the booth—from wall panels to cabinetry—was engineered for easy assembly and disassembly, allowing the system to scale up or shrink down depending on the venue size. Special attention was given to cable concealment, resulting in a fully wired and connected experience that appears effortless and seamless on the show floor.

The result is a modular, future-proof booth system that delivers both visual impact and operational efficiency. SKY23 debuted as a standout feature at the client’s first trade show and continues to serve as a mobile branded environment designed to evolve with their needs.